AI agent kit for US real estate agents · Kit 2

One new lead in.
A week of follow-up out.

Lead Follow-Up Agent is a ready-to-run ChatGPT and Claude setup that turns any new lead into a personalized 7-touch text, call and email sequence, objection replies and a 6-month nurture plan. Paste a lead, copy the messages.

Get the kit · $29 See a real example ↓
  • $29 one-time
  • Instant download
  • About 10-minute setup
  • 14-day money-back guarantee
ChatGPT Custom GPTClaude ProjectCopy-paste prompts for any AI
The problem

Leads go cold after one or two tries.

You need fast, persistent, human follow-up across text, call and email. Writing touch five from scratch is where most agents stop. This writes all seven for you.

Follow-up fatigue

Writing a fresh, specific reason to reach out on touch five is where most agents give up.

“Just checking in”

Generic messages get ignored. Every touch needs to answer something the lead actually said.

Saying the wrong thing

Plain chatbots repeat a lead's divorce or call an area “safe.” This one keeps it professional.

Worked example

A messy portal lead in. A careful plan out.

From the example included in the kit. The lead, agent and property are fictional.

Before · what the lead wrote

“Is this still available? Does the garage fit two cars? Also is the area safe? I have two little kids and I'm going through a divorce…”

Handled: the safety question gets public data sources instead of an opinion, and the kids and divorce details never appear in any message.
After · Lead Snapshot
WhoSam, portal buyer lead, came in 7:42 PM
AskedStill available? Does the garage fit two cars?
Unknowns[CONFIRM: availability] [CONFIRM: garage width] [CONFIRM: timeline]
PlanText + call within 5 minutes, email today, then Day 1, 3, 7, 14
Detail in the leadTypeWhat the agent did
“Is the area safe?”FHNo opinion given; points to the local police department's public data and the school district's site
“two little kids”FHNever repeated or used in any message
“going through a divorce”PRIVACYNever repeated in any message
Still available? / two-car garageFACT[CONFIRM] placeholders instead of guesses

The 7-touch sequence (excerpt)

WhenChannelMessage / purpose
Day 0 · 5 minText“Hi Sam, it's Jordan with Sample Realty Group about 2204 Larkspur. Checking availability and the garage size for you now. Reply STOP to opt out.”
Day 0Call + voicemailAnswers the garage question, offers two showing times
Day 0EmailSubject: 2204 Larkspur: availability + garage. Answers what Sam asked, two showing times
Day 1Text or call“The garage is [CONFIRM] ft wide. Want to see it Thursday at 5 or Saturday at 11?”
Day 3EmailTwo similar homes from your [SAVED SEARCH], each with one specific feature
Day 7CallNeutral question: “What matters most in your next home: commute, yard or layout?”
Day 14TextEasy out: “Should I keep sending options, or pause for now?” Then the 6-month nurture plan

AI output varies from run to run; you review and send everything yourself.

Objection replies, ready to use

“I'm just looking.”

“Totally fair. Want me to send new listings that match what you liked about 2204 Larkspur, no pressure to tour?”

“I already have an agent.”

“Thanks for letting me know. I'll step back. If anything changes, I'm here.” (Then stops.)

“What's your commission?”

“Good question to ask up front. It's negotiable and we'd put it in writing before you commit to anything. Happy to walk you through it on a quick call.”

“Is it a good neighborhood?”

“I'll let you judge that for yourself. Here's the police department's public crime map and the school district's boundary tool. Want to drive by together?”

Get the Lead Follow-Up Agent · $29

What it writes for every lead

A complete follow-up plan, in two replies.

✅
Lead snapshot

Who they are, what they asked, what to confirm. Three lines.

📅
7-touch sequence, 14 days

Text, call and email, each with a different reason to reply.

📞
Call script + voicemail

A natural opener, discovery questions and a voicemail under 25 seconds.

💬
Objection replies

“Just looking,” “I have an agent,” “What's your commission?,” “Is it a good neighborhood?” and more.

🌱
6-month nurture plan

A lighter cadence for “not now” leads and long timelines.

⚖️
Quick checklist

Facts to confirm and email footer present. Five lines, done.

What's in the download

  • Custom GPT instructions (fit ChatGPT's 8,000-character limit) and Claude Project instructions
  • Copy-paste prompt pack for any AI chat, including free tiers
  • One-page reference: texting, email and Fair Housing basics (PDF + knowledge file)
  • Lead Intake Sheet (optional; one messy line works too)
  • START-HERE: 5 steps, about 10 minutes from download to first sequence (full guide PDF included)
  • Two full worked examples (portal buyer + open house future seller) plus paste-ready sample leads
  • Command cheat sheet: /followup, /reply, /reengage, /objections, /nurture, /check, /crm (CSV export), /spanish
How it works

Set it up once. Use it for every lead.

Install your agent

Paste the instructions into a Custom GPT or Claude Project and upload one file. About 10 minutes.

Paste the lead

Drop in the portal notification, open house sign-in or your notes, then type /followup.

Review, then send yourself

Copy the drafts and send them yourself. When the lead replies, paste it in with /reply for your next message.

Built in

Sounds like you. Stays professional.

Better than “just using ChatGPT”: the good habits are already written in, so you don't have to remember them.

  • Drafts everything right away. No back-and-forth questions; gaps become [CONFIRM].
  • No invented claims: no made-up stats, “I have buyers for your street,” rankings or price promises
  • Opt-out line on first texts, unsubscribe line on emails, added automatically
  • Private details a lead shares (family, health, divorce) are never repeated
  • Short, specific, human. Never “just checking in”

What it won't do

  • Send anything (you copy and send)
  • Make up facts
  • Ask you 10 questions first

A drafting tool, not legal advice. You review every message before it goes out.

Pricing

Less than one missed lead costs you.

One payment. Use it on every lead. Works in ChatGPT, in Claude, or as copy-paste prompts in any AI tool.

14-DAY
MONEY
BACK
The guarantee

Try it on your next lead. If it isn't right for you, email [email protected] within 14 days for a full refund.

Kit 2 · v1.0
Lead Follow-Up Agent
$29one-time, USD
  • ChatGPT Custom GPT + Claude Project setup
  • Copy-paste prompt pack for any AI chat
  • One-page texting, email & Fair Housing reference
  • Lead Intake Sheet
  • Two full worked examples
  • 8 commands including CRM CSV export
Buy now on Gumroad · $29

Secure checkout by Gumroad · instant download · single-agent license

Best value · save $66
Complete Starter Bundle

Get all 5 kits for $79

One checkout, every kit. Same 10-minute setup for each.

  • Lead Follow-Up Agent
  • Listing Launch Agent
  • Open House Follow-Up Agent
  • Expired & FSBO Outreach Agent
  • Past Client Nurture Agent
  • Instant download, 14-day money-back guarantee
FAQ

Questions agents ask

Is this just a prompt pack?

No. It's a complete agent setup: Custom GPT and Claude Project instructions, a one-page reference file, commands, a lead intake sheet, a setup guide and two full worked examples. It also includes a copy-paste prompt pack for any AI chat.

Does it send texts or emails for me?

No. It drafts only. Nothing is sent without you.

How long does setup take?

About 10 minutes. Open START-HERE, paste one file into a new Custom GPT or Claude Project, upload one file, and type your first lead.

Is it legal advice?

No. It's a drafting tool. It writes every message right away and adds at most a one-line reminder (like texting only leads who opted in). You review and send.

Do I need ChatGPT Plus or Claude Pro?

To build the Custom GPT or Claude Project you need a plan with those features. No paid plan? The included copy-paste prompts work in any AI chat, including free tiers.

Does it work with Zillow, Realtor.com and open house leads?

Yes. Paste any lead notification or your notes. One worked example is a portal buyer lead and the other is an open house future seller. It's an independent product, not affiliated with any portal.

What's the refund policy?

14-day money-back guarantee. Email [email protected] within 14 days of purchase for a full refund.

Can my team use it?

The standard purchase is a single-agent license. For team licenses, email [email protected].

Your next lead is coming tonight. Have the follow-up ready.

One lead in. 7-touch sequence, call script, objection replies and a nurture plan out.

Get the kit · $29

Lead Follow-Up Agent is an independent product, not affiliated with or endorsed by OpenAI, Anthropic, Zillow, Realtor.com, the FCC, the FTC, HUD or the National Association of REALTORS®. A drafting aid, not legal advice.

Not ready yet? Get the free 25-prompt PDF or read free lead follow-up scripts.

Lead Follow-Up Agent · $29Get the kit
Free lead magnet

Get “25 AI Prompts Every Real Estate Agent Needs”

Join the Agent Kits for Agents newsletter: practical AI prompts, Fair Housing-safe copy tips and new free tools for real estate agents. One short email a week. Unsubscribe anytime.

25 copy-paste prompts for listings, social, email & follow-up

Subscribe + get the prompts →

Or download the free PDF directly

Free. Newsletter hosted on beehiiv; PDF delivered via Gumroad. See our privacy policy.